book Festival Branding

The prompt of the festival project was to place a festival in a certain city, and work the two together to develop an original logo that visually references both the location and nature of the hypothetical event. The logos were to be be unified, conceptually rich, visually exciting and skillfully crafted to spur the development of further touch points in a subsequent project. My festival was the Rare Book Festival in Cairo, Egypt so my logo took on the shape of a bookmark, but also replicated the looks of a hieroglyphic piece. I decided to use the silhouette of Anubis after researching Egyptian hieroglyphics because it seemed to be a very recognizable shape. The second part to the project was creating a poster that would advertise our festival, and expand on what was seen in the logo design.